SUSTAINABLE BEAUTY IS ON RISE ON MIDDLE EAST!

SUSTAINABLE BEAUTY IS ON RISE ON MIDDLE EAST!

In recent years, the Middle East has witnessed a significant shift toward eco-conscious consumerism, and the beauty and personal care sector is not exempted from this trend. The Middle East beauty and personal care market was valued at $11.6 billion in 2022 and is expected to grow at a CAGR of 7.2% from 2023 to 2030. Statista noted that in the UAE alone, per capita revenue per person is set to generate $130.50 in 2023.


“The UAE community has shown a growing inclination toward environmentally conscious choices, particularly in personal care,” says N.S. BALASUBRAMANIAN , CEO of Aster Pharmacy .


Trends they have observed include a preference for products with natural and organic ingredients and items that are sustainably sourced, cruelty-free, and packaged using eco-friendly packing materials.


This is a trend that Mukta Tewani Purain , Founder of MissPalettable | Clean Beauty in UAE , a conscious beauty platform, confirms. “We are seeing more brands take on the halal certification as well as vegan certification,” she says, adding that more brands are using traditional regional ingredients and opting for sustainable packaging such as bioplastic and clean and transparent formulations.


MEETING CONSUMER DEMAND

The shift in consumer preferences can be attributed to growing awareness of the benefits of eco-friendly products. UK board-certified dermatologist Dr Hamdan Abdullah Hamed says, “Investing in these products means investing in long-term health and beauty.”


He adds that common ingredients for eco-friendly cosmetics are natural oils and plants such as corn and soybeans.“Compared to traditional makeup, which has product contamination and harmful ingredients, these are helpful to the skin. Some cosmetic firms even have formaldehyde in their products, which is a carcinogen.”


Also, consumers know the power they hold to products, promising more ethical practices.


The sector has become acutely aware of consumers shifting priorities. Balasubramanian says Aster has been aligning with their customers’ growing interest in eco-friendly alternatives. “We focus on stocking up on eco-friendly alternatives within our product range.”


Tewani adds that MissPalettable also tries to onboard eco-friendly makeup. “Our beauty products are safe, conscious, and environmentally responsible,” she says. “We prefer to promote transparency and ethics to empower consumers to make conscious choices.”


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